Shake Or Support

Those are your options when it comes to team members. You have to communicate that they are responsible for one or the other.

Are they there to fight the status quo or maintain it? Are they there to elevate standards you already have or to add new ones?

It’s important to be crystal clear about what role you want someone to have.

Even more important is to be crystal clear about what role you want your brand to have.

Stay Positive & Pick Then Communicate It

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.