What you create for people to share ought to be something that elevates the identity of the person who shares it.
Every article, blog post, video, song we share says something about who we are and who we want to be.
Don’t create content that resonates with who people once were. Shareworthiness is about making them feel they’re a step forward to being the person they want to be (whether they acknowledge they know what that is or not).
Stay Positive & That’s How You Get People To Share Your Content
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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