Shipping Frequency

To a degree, quality used to be better than quantity.

Now? Not so much.

What’s important is the quantity that you ship.

Quality still matters, but not in the sense of shipping only when things are perfect.

It’s shipping so regularly that people can see and feel the improvements happen.

That’s when people see it as authentic, real, and like they are part of the quality journey.

Stay Positive & Ship More Often

Photo credit

Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.