Should really isn’t that effective of a word to use with others. Telling someone they should do something or shouldn’t removes the agency of the choice. It steals some of the passion and turns it into a task that you put on their agenda rather than an objective they put on their own.
But, and it’s a big but. Should works when it’s used on yourself.
When shit hits the fan – what should you do? When you’ve got momentum on your side – what should you do? When you’re not sure what to do next – what should you do?
“I should …” is one step closer to “I did” – and there’s magic in that leap.
Stay Positive & Make Should Yours
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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