With so many stories being told and so many shiny objects for consumers to be distracted by, it goes without saying telling your brand story is more difficult than it ever has been, right?
Quite the opposite.
Just over 5 years ago, we had to tell our stories for a longer length of time, we had to hold customers hands and walk them through everything, hell, we had to spend two hours with one customer in a brick and mortar shop – that, to me, is tough storytelling; it’s both time and energy-consuming with no guarantee of making a sale.
Now it’s so easy to insert a piece of your story into the consumer’s daily life: a tweet of appreciation here, a FB photo share there, a care package on their birthday, a beautifully designed bag their item is placed in, over-night shipping, Fan of The Month, location base, testimonials, the personalities of staff, the style of your customer service employees, and so on.
While long television ads and 20 paragraph “about us” pages can tell your story, there are so many other (small, quick, cheap) ways to help carry it further.
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