Businesses right and left are beginning to go to sleep. Some permanently. Some temporarily. Some might be open, but are simply existing to exist, which is really another form of sleeping.
Here’s the reality of the sleepers. They might make it out on the other end the same as businesses that are acting on the current situation. Maybe.
But it doesn’t really matter, does it?
What matters is that if you’re open for business then you’re acting on it. Pivoting how you can. Continuing to connect with your tribe and your community in new ways. Advertising. Contributing. Owning it.
Stay Positive & Don’t Sleep On It
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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