Have you ever wondered why we engage in small talk?
For some, it might be to pass time or because you’re the only two or three in a room before the rest show up. But it’s deeper than that.
We engage with small talk to see if we connect.
Do we share a common experience? Emotion? Goal?
Are we more alike than we thought? Can I trust you? Can you trust me?
Is there a reason I should believe you that I don’t yet know?
Smart marketing is a series of engagements in small talk. It’s not a blow horn, a mass advertising initiative, a complete takeover of top search terms in your category.
Person by person, it’s about making connection, engaging in small talk, earning the permission to share your story.
Stay Positive & Let’s Chat
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
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