The problem at large with social media, particularly Twitter and Facebook, is that it is all noise and no white space.
Twitter is averaging less and less on click-throughs and I’m not surprised. Half the content shared is ridiculous (go click a couple of links if you don’t agree). The other half just blends in with all the other feed and the value is lost in noise. As for Facebook, all the content that is shared are pictures rarely offering any insight in which you seek. The terrible part is there is no white space in either.
Social media is about a constant flow of admired information but admired information is meaningless if there’s no white space after it to digest. That is why you may learn an idea, try to share it with someone, forget half of it and forget where you got the idea from. There was no time for it to cultivate and for the source to get credit. The noise and lack of white space is why more people are deleting “friends” on Facebook and unfollowing people on Twitter.
Of course everyone is still using the constant feed stream, it’s one of the most valuable sources of information…when used correctly. Those who use the content stream properly are those who only click-through on valuable content tweeted, posted and shared by those in their tribe. Content they can interact with and the interaction is what creates white space and a further understanding of the content. The interaction turns the content into an experience which sticks to the memory.
Social media gives too much of an overload of info. If you are looking for something new without an expectation of solid content, then click a few Twitter links. If you want content, stick with Google. If you want an experience, use Twitter, Facebook and any social media with those who connect with you, that interact, that both, you and the person you’re interacting with, can expand and learn. That is why Twitter was held at such a high value, until too many people created too much noise. Curse the followback button
Stay Positive & Make More White Space
Garth E. Beyer
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