Some Or Not Them

It’s impossible to reach everyone.

It’s ineffective to reach no one.

So you have two options to get to your target market.

Who are the some that matter?

Or who are you ruling out?

Of course, it’s quite effective to work on both.

Stay Positive & Get To The Center

Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.