Something They Didn't Know

Telling someone something they don’t already know isn’t just one of the greatest sales tactics ever.

Unless you think of any relationship like a sale. (That in and of itself is worth a blog post…but for another time.)

The key, however, is to tell something they don’t already know and they care about.

I can tell my wife about the history of the Bai Yai tree, but it won’t do much to connect us. (She dislikes tea. If anything, telling her this fact may do more harm than help!)

Alas. If I tell her about the history of the Teddy Bear (because our daughters have a couple), she loves it. It’s relatable for her.

Which means I displayed empathy, which develops a connection…and because it’s something she didn’t already know, the connection is 10x stronger.

I might go so far as to say any relationship (sales driven or otherwise) can be successful if you have more days in a year that you tell them something (relatable!) that they didn’t know before than not.

Stay Positive & What’s Your # At?