Every marketer, owner, impresario is telling a story to someone.
It’s proven, however, that the story is far more effective if it’s one already expressed by “the other.”
If it’s the story she is telling herself, then of course she’ll choose you.
If it’s not the story she is telling herself, you’ll have a far more difficult time getting her attention and even more difficulty getting a sale.
The best option you have is to act as a soundboard for other people’s motivations (stories) and express your offer in a way that aligns with them.
Far better, easier, more powerful to reflect than it is to rescind a story.
Stay Positive & It Starts With Listening
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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