One reason to love the craft beer industry is that so many brands are working to be special, rather than race to the bottom against the conglomerate companies.
Talk to a craft brewery owner and so often you’ll hear them say “Our friends down the street are brewing some gnarly stuff, too. Definitely check them out if you can.”
They understand that the fellas down the street are alternatives for people who seek something they aren’t offering; they’re not competition.
“Who’s your competition” is always a trick question.
Stay Positive & It’s All About Positioning
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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