Every medium begs you to change your message.
Fit the shoe. Fit the medium. Fit the target’s desire in this moment and space.
Regardless of having an all-encompassing brand message, you need to be tuned into the platform or distribution or space that you’re sharing it.
You need the right message in the right place at the right time, every time.
To not do so will lead you to be forgotten.
Stay Positive & Let’s Get To Specifics
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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