I often joke that perception is in the eyes of the beerholder.
But that’s actually true in regard to beer.
Beneficial to marketers is that the beerholder can be influenced.
If she thinks the beer is quality-made, with rich ingredients, from someone like her, then it’s craft. But if she thinks it’s mass-produced, thinned out with rice and made by some non-average Joe, then it’s faux beer.
—
My dad used to have a collection of items from the set of Bonanza. (Que theme song) To someone walking through the house, they might see the indian arrow as spectacular, a true piece of history and a rich story behind it.
To my dad, it was authentic, yes, but only to the show he loved. There was actually nothing in the way it was manufactured that fits the story people have of the arrow until my dad talks about it: what episode it was in, how there was only one made, how he has the letter validating its authenticity tucked away for safe keeping.
All the sudden, the arrow is fake, but spectacular, still.
—
Quality can’t be specified by some systematic ranking. Spectacular can’t be assessed by a famous signature. And remarkable rarely has anything to do with a top 10 list decided by a few people at the top.
And a fake piece of work? It’s only fake when the story behind it doesn’t align with the story someone had told themselves about it. (Until they change that story.)
I joke about accurate perception being in the eyes of a beerholder because, from my experience, everyone holding a beer (doesn’t matter what beer) has been a remarkable storyteller.
They tell stories that fill others with passion, that sometimes alter worldviews, that get someone to feel and appreciate what they’re talking about.
—
If you’re wanting to sell more of something, then seek out a better story (or storyteller).
Stay Positive & No Stamp Necessary
Photo credit
- If You Were To Leave Now - October 10, 2024
- Practiced Failure - October 9, 2024
- It Might Be A Reflection - October 8, 2024
