Spectrums are there for you to place yourself, not slide yourself.
Sliding destroys loyalty; it breaks expectations and eliminates any familiarity people have built about you or your brand.
Stay focused on being the best version of yourself; not seeking a different spot on the spectrum.
Stay Positive & Own Your Spot
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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