The beauty about word of mouth marketing is that it’s exponential. One friend tells ten. Those ten friends tell ten of their friends. And so on.
Nearly every guest who has a remarkable experience with a brand goes on to talk to others about it.
Very few will ever share a Facebook ad they see with another. And, if they do, it’s not because it appealed to them; it’s because they thought the product or service might appeal to another.
One Facebook ad rarely leads to multiple purchases from one person seeing it, purchasing and then recommending it to others and then they purchase it because of what the first person said about the ad.
While there’s certainly value in running awareness and conversion ads, there will never be enough ad spend available to reach maximum potential on a 1-1 basis.
But a 1-10 basis, there’s definitely enough money to support that. In fact, it supports itself once you get it going.
It’s worth double checking that you’re spending more on adding value to one’s experience than you are on trying to get them to experience your product or service in the first place.
Another look at it: Spending money on ads to get people to visit your store will increase the number of store visits, but either you will run out of ad money or first-timers before you turn a meaningful profit. Unless, you’ve spent enough to make their experience remarkable enough to talk about.
People (and their experience) is the single best investment you can make to compliment your ad spend.
Stay Positive & It’s All About The Blend
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