No one cares how hard you work if all you’re doing is spinning wheels.
Stop creating content for the sake of creating content and start creating meaning.
If what you create has at least 1 of 4 of these requirements, ship it. If it doesn’t, redo it.
- Meaning is a function of what people believe before they find you.
- Meaning is when something has a ton of value for only some people.
- Meaning requires action, participation, interaction and connection.
- Meaning produces results, it helps someone, it involves giving.
Stay Positive & Content Isn’t Everything, Meaningful Content Is
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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