Getting the word to spread is part value-creation and part design.
Of course, it has to be something worth making a remark about to begin with.
But it also needs to be easy to talk about.
Not easy in the sense of few 8th grade words coming together to form a sentence, but easy in the sense of there being something in it for the person making the remark.
You have done the work of creating something of value, now make sure you create a posture among your tribe that their instinct is to spread the word.
Stay Positive & Achoo
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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