What Standard Are You Setting

Garth Beyer

Is it on Netflix?

Is it in the AP style guide?

Are they on Spotify?

Netflix isn’t as much about convenience as we think it is. Sure, convenience is a fundamental factor of its success, but more importantly, a movie has to go through test after test to get on Netflix. They take into account how well it did in the box office, how well it did in Redbox, how well people are reviewing the movie on IMDB.

The Associated Press has set the standard for stylized writing. Sure, basic grammar and mechanics are fundamental parts of the style guide’s success, but more importantly every word, phrase and symbol gets analyzed nationwide, through different dialects and writing cultures.

Spotify isn’t just about quantity or having the chance to be heard by someone who normally wouldn’t find you. Having your tracks on Spotify gives you credibility and reassures the listener that you’ve got to have at least something going for yourself or you wouldn’t be on Spotify.

You have to ask yourself what standard you’re setting when marketing your product or a business. What is it that you do beyond fulfilling a need? What is your silent guarantee? What standard are you setting for everything that goes through you?

 

Stay Positive & There Are No High Or Low Standards, Only There Are Standards Or There Arne’t

Garth Beyer
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