You may feel inclined to keep things hush hush when you’re first starting out.
Perhaps you feel journalists will be more inclined to cover your story when it’s new and right out of the gate.
Maybe you think investors will be likelier to back you up once they see that you’ve established yourself.
Reasonably you might wait to talk to friends, family and people in your prospective industry before you launch because you fear what they may say.
This is not the best process.
It’s better to reach out to publication outlets and journalists before you start so you can establish a connection and they can get excited about what you’re working on.
Also from my experience, reporters are more likely to help you out before you launch because they know you’re not aiming for a one-off placement, amongst other things.
Moreover, contrary to what you may believe, it’s easier to get a series of small investments from folk who want to see you get started and be part of the startup process then people who know you just opened your doors and now need backing.
Not to mention, in this connection economy, people are desiring and empowering each other to start rather than continue.
Consider how much information is out there about keeping a business going (a ton!) and the demand by people who want to learn how to start their own business (a ton!) – this makes the economy wickedly well suited for those wanting to start a business.
Lastly, it’s better to learn how to deal with people being naysayers early on. They’ll queue you into what problems to resolve. They’ll help you consider angles you never have before. And, most importantly, they’ll surprise you with how much they’ll support you rather than hold you back.
Yours fears aren’t as real as you’re making them out to be.
Stay Positive & Go Start
Photo credit
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