Every craft has its comfort phrases.
Musicians have “How y’all feeling tonight?”
Marketers have “We’re passionate about…”
Leaders have “My door is always open.”
They’re easy, safe, and utterly forgettable.
The problem? Scripts don’t surprise anyone. And surprise is oxygen for attention.
If you want to break the habit of “how things are done,” you have to:
- Notice the autopilot. Write down the lines you say on repeat.
- Ruthlessly retire them. Even if they “work.” Especially if they work.
- Replace them with something oddly specific. The more human and in-the-moment, the better.
Instead of “Best fans on the tour,” say,
“You guys just sang so loud I’m filing a noise complaint on you.”
Instead of “How y’all feeling?”
“Blink twice if you can hear me in the back.”
Stay Positive & People Remember You When You Sound Alive, Not Rehearsed
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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