There’s a reason why Starbucks cup sizes are referred to what they are.
There’s a reason valet drivers are dressed one way at one hotel and another way at a casino.
There’s a reason no McDonalds attendant has ever said, “don’t worry about it, this one’s on me.”
Every detail of the buyer’s journey (and yours as the owner, marketer, curator, employer) has to be consist with the brand story, from the color of the walls to your email signoff.
Stay Positive & Consistency Leads To Efficiency And Efficiency Leads To Profit
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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