Storyselling is a lot like storytelling, but with the obvious intention of making a sale.
Many a marketer may claim it can’t be done. Selling and story are separate, they’d say.
This may have well been the case early on in advertising when the sales team never talked to the marketing department.
Alas, now they’re combined and we must effectively tell the brand story while selling a product.
Without products being sold, stories can’t be told.
Without stories being told, no products will be sold.
The benefit of time is now at the wayside. As marketers, we have to work harder than ever before to combine what matters for the target (story) with what matters to the brand (sale).
Stay Positive & Exciting, Isn’t It?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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