Being a digital native, using the term new media does not feel accurate. While it may be new to other people, it is perfectly normal and expected to me. However, the world does not consist entirely of digital natives and the media must account for this. They do in the sense of utilizing and incorporating storytelling into all forms of media. Every TV program, radio station, YouTube video, and E-version of a magazine use storytelling to not only gain the attention of you and me, but to maintain that attention. Rushkoff, who spoke in Digital Nation explains how everyone is multitasking now. Rarely does a person focus on one specific thing intensely; they are all over the place! It is our inability to focus which requires the new media to use storytelling.
It seems that when media uses storytelling, it is the only time when a person is face-to-face with technology, which they can actually focus on one specific thing. You can find examples of this in every medium of media. On TV, you can watch the speeches given by Romney, Anne, Michelle, Obama and others. Most people who do watch those speeches are not doing ten other tasks at the same time. Why? Because each of the speakers go up and tell a story, they get your interest, they offer a plot, rising action, a climax and so on.
Why is this so effective? Because storytelling has been around since the beginning of man. Before scripture was invented, people communicated and entertained each other through storytelling. It is in our nature to be attracted to storytelling and the media knows this. However, not all media knows it and this is where we get the distractions; the ads, the pop-ups, the proclamations of people who interrupt our lives. “It may be decades until we know what living in a state of constant distraction will do to us,” says Rushkoff. He is right in the sense that we are living in a state of constant distraction, but since the media utilizes storytelling in all that they communicate effectively, as long as we continue to subject ourselves to that type of media and not the type which only acquires are attention for a few moments, we will be safe.
If the media and storytelling are so vitally important to our lives and society in general, we better be paying attention to the right kind of media. It is almost as if media’s storytelling ability makes us grow or destroy us. Since storytelling holds such persuasion over our daily lives, how do we know what storytelling is right and just? This is my biggest fear. The new media direction of storytelling is an absolutely great thing overall, so long as the storytelling persuades positive action. Going back to the example of our presidential candidates and ladies speaking on TV, their speeches were inspiring, positive, and radiating love for one another and our nation. However, we can look at the type of storytelling that is occurring in another country to find that the particular storytelling the media is producing creates negativity, arguments, and even wars. I suppose you can go so far as to say that our quality of life is dependent on the media’s quality of storytelling.
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