There’s a problem with total differentiation.
When you go into a market with the idea that there’s no one else like you, that you’re completely different on all fronts, that there’s no alternative choice for the consumer, you’re left without an anchor.
You’re left without a measurement tool. (Your consumers are too!)
You’re left without the potential of stealing share rather than creating share. (Creating share is much more difficult, while stealing share requires you to be a level about crap.)
You’re left without an external challenge. (The best ideas often come from some sincere competition.)
You’ll attract a few when you’re completely unique, but you make it insanely more difficult to reach the most.
A little competition is a good thing.
Stay Positive & You Don’t Need To Be New To Be Remarkable
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