Sunk Costs

Sunk Costs

Even the phrase eggs you on to hang onto them; to linger in a past investment.

“Sunk costs”

It even makes you journey through all the time you spent on the cost, every dollar or hour or drop of sweat.

There’s a sunk cost that hits everyone at some point, but artists–they’ve got the worst of it. Most of their work, their days, their energy is a sunk cost.

All they invested yesterday might not impact their tomorrow, especially when faced with a new direction, option or demand.

Quick personal example:

I thought paying down a debt with a big chunk of change a couple of months ago would help me make a case for a business loan to fund a startup only to find that the bank would rather I have those dollars in the account and a larger debt instead.

There’s were no brownie points for good intention or less debt or a propensity to pay more on monthly payments than is requested. No acknowledgement of the investment made two months ago.

But that’s what comes with being an impresario. We make the best decisions we can knowing full well that they might not work, they may not be in our best interest, that we may need to pivot to keep moving forward.

So, when the opportunity of a breaking point draws near, do you hold on to the past or do you fervently move forward and play with the fresh hand you’ve been dealt?

An artist only has one direction when faced with the breaking point moment regarding sunk costs.

Forward.

Stay Positive & Remember That You – As A Linchpin – Signed Up For This. Own It.

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Garth Beyer
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