Swerving

Swerving is an effective tactic to avoid an obstruction.

Note: It’s a tactic, not a strategy. It helps us in a moment, but not the long run. And a tactic is only effective as the intentionality behind it.

Swerving away from your brand purpose or swerving in another’s lane is dangerous on the road and in marketing.

Stay Positive & Stay True

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.