So much marketing is about tactics chasing strategies.
It’s like starting a puzzle with only pieces, and many of them are pieces of different puzzles.
Better to start with the strategy and then chase down the right tactics.
I’m not suggesting that it’s easy, but it is easier.
Stay Positive & Do Yourself (And Brand) A Favor
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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