Advantage

In The Box Podcast

Episode 35: Real Time Marketing, Trying Something New, Perception And More (Podcast)

Garth Beyer

On this episode of In The Box Podcast, we talked about the effectiveness of every brand getting into real-time marketing given how much of an uphill battle it is. We also heard from Michael one thing he suggests you try. Additionally, we chatted about if it matters how others perceive us, if experiences are earned, and getting angry at people for abusing your time.

This was a pretty fun podcast (yea, well, they all are). Enjoy.

Real Time Marketing – Should brands be trying to publish content in real-time?

Something new – What is one thing you suggest our 11 listeners to try?

Earned – Are experiences someone has earned / unearned?

Perceived – Does it matter how others perceive you?

Bonus – Do you have a right to be mad at someone for taking advantage of your time?

 

Stay Positive & Sometimes It Is More Questions Than Answers

Marketing!

Marketing!

Garth Beyer

Everything Is Marketing

I’m known as the marketer in my office. Most conversations I overhear I end up shouting “marketing” when I hear of something someone did on purpose, but my coworkers didn’t realize it.

During some cubical conversations, my coworkers will ask if something is marketing or not. I rarely look over from my standup desk to respond, I just shout “everything is marketing.”

It is.

Each interaction you have whether it’s with an ad, with a client or with your coworkers, you’re marketing.

It doesn’t matter if you’re thanking your boss for bringing donuts, on the phone providing customer service or out mowing your lawn. You’re marketing.

What you’re marketing is yourself and if people who see your marketing know you well enough, by extension you’re marketing your lifestyle, your job, your personality, your story, your brand.

Everything is marketing these days. It doesn’t matter if someone is watching or not.

Nor should it.

 

Stay Positive & It’s Bittersweet, But It Can Work To Your Advantage If You Want It To

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