Amanda Palmer

Slow Fail, Quick Fix, Overnight Success

Garth Beyer

All organizations are prone to fail slowly, although it may not seem like it at times.

Just like the overnight success of Amanda Palmer, which is anything but an overnight success (it was a consistency of getting the little things right over a long period of time), failures appear to happen fast. One day the restaurant is there, the next day it’s not. One day the business manager is in charge of 20 employees, the next day it’s just him. But, truly, you and I know failure and success don’t happen that fast.

All agencies, organizations, businesses are bound to be cut and bruised just as we are. Are you treating the wounds of your business as you would a wound on your body? Or are you waiting (like so many now-failed businesses) until it’s time to patch the wound with a giant band-aid, a redesigned website, a new PR campaign, a new motto or “about us” page? It may seem logical to care for all wounds at once, but it’s not.

A drop in office productivity, a minor employee-client clash, one regretful tweet are cuts that need mending immediately. Even more importantly, we must view the boring things of business just as wounds that need our immediate attention.

When we begin ignoring the little things, we set ourselves up for a fail: a slow fail until the day it hits you.

You can certainly jump ahead success-wise with a broad stroke, a bold move, but to stop a slow and painful death that every organization, every person in business is susceptible to, we must make the little things a little more remarkable, we must apply, not just quick-fixes, but improvements to the banal, to the cumbersome, to the “not my problem” problems of our business.

Don’t just think “how can we fix this?” think “how can we fix this in a way that leaves a positive impression?” If we ask and answer this enough, we may just find ourselves getting referred to as an overnight success.

 

Stay Positive & Turn The Little Things Into Big Things

Be Remarkable: Shun The Naysayers & Your Lizard Brain

Be Remarkable: Shun The Naysayers & Your Lizard Brain

Garth Beyer

I tell my team I only want to hear how we can make an idea work. I don’t want to hear all the issues of why it won’t work UNLESS they provide a solution to it that makes the work more remarkable.

Otherwise we push through, we ship, and if it fails, then we figure out why it didn’t work.

Shun The Naysayer, Be Remarkable

More often than not, your lizard brain will speak up with bogus reasons why an idea won’t work, miniscule excuses to quit, to not create, to not ship. “Not everyone will like it,” “they’re not willing to pay that much,” “they already have B that does Y, they don’t need C to do Y too.”

Unless your gut says it’s a bad idea, then your lizard brain is merely shooting shit, unworthy reasons to not take the risk, the leap, and by extension, not do the work that matters.

When fear is shouting at you to stop moving forward, it’s worth reminding yourself something that might not work, might also go viral.

Work that might not appeal to 1,000 people, might impact 10 people who become your new tribe for your next venture.

The book that might not get downloaded a million times, might get downloaded by your future business partner.

Amanda Palmer’s record label said it was a failure her record only sold 25,000 copies. Yet, when she ran her Kickstarter, just over 25,000 backers gave her more than $1.1 million to create something remarkable again.

It’s only when we listen to the lizard brain and the naysayers; only when we don’t push on and ship our ideas, that we truly lose.

Move forward and ship something. If it doesn’t work. Follow Neil Gaimon’s advice: make better art.

 

Stay Positive & You’ll Be Surprised At How Often Your Lizard Brain Is Wrong

Photo credit

It’s Not Your Art

Garth Beyer

So what that you put hundreds of hours into creating what you did? Just because you went through all the pain of developing what you did, doesn’t make it yours. Even if you searched for every single piece of your creation and sold your sentimental belongings to afford what you made – it still doesn’t make it yours and it definitely doesn’t make it art.

Art is only art when it’s shared.

It’s the same with genius. Einstein wouldn’t have been a genius if he never shared everything he studied, ruminated, and experimented with. Or, a person can write a novel a year, but they will never be a writer unless they share it.

People might shout,

“This is not the time for metaphor! This is not the time for art! And this is certainly not the time for art about you!” But once you’ve shared your art and it’s resonated with a single person, it’s no longer about you — once you share it, it’s about everybody. And if your art is found by a single soul, shared with a friend who links it to a friend, and the response is whatever it is, you start to see how art becomes about everybody — just through the act of being shared.” – Amanda Palmer

I am stating that art becomes about everybody the same as it becomes everyones.

When I buy your art, I don’t see it the way you do. I don’t know how much money, time, sweat, blood, relationships, tears, mental exhaustion, late nights, and broken prototypes went into it.

When your art is in my hands – no, even when I see your art – it becomes mine too. It’s part of me. I put my emotions, my thoughts, my personality in and around it.

And let me tell you something. Art becomes so much more beautiful when it has amassed a variety of emotions, thoughts, and personalities.

 

Stay Positive & Sharing Always Makes It More Valuable

Garth E. Beyer