Business Meets Soggy Cereal

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A friend of mine purposefully waits for her cereal to get soggy. Now, the way my mind works, I couldn’t help but relate it to businesses. Sure, some people love their cereal soggy, they love that a business is still there even after it gets drowned (e.g., by the economy, by critics, by amazon reviews).

This is fine, I don’t judge her for enjoying her soggy cereal or when people buy clothes from Abercrombie & Fitch. Nor do I judge those who only want the crisp, new; the top of the line crunch and taste of just-poured cereal or fresh creative clothing.

The real problem (aside from milk pouring down your chin when you take a bite) is that cereal gets soggy. Cereal will always get soggy.

You can fight it by putting less milk in the bowl, by dividing the cereal inside the bowl, or by eating the cereal fast, but always, every cereal gets soggy.

Or you can leave your business to run itself and go create a new type of cereal.

 

Stay Positive & I’ve Never Seen Cereal Get Unsoggy

Garth E. Beyer

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Turn Them On

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The most basic reason we read is to find out what happens next.

The same works in the world of creativity, art, and design. It’s this basic reason that artists who try to create the next big thing and then quit are unsuccessful. Once the next big thing is made and the creator backs off, there’s no anticipation, there’s no urgency or curiosity – everything that encompasses “what happens next” is gone.

To turn your clients on, you have to get them expecting, desiring, practically dying to find out what happens next.

 

Stay Positive & Seriously, Though, What’s Next?

Garth E. Beyer

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How Often

Frequency matters in advertising. It’s measured and calculated out to reach the largest number of people as often as possible. Advertising may take skill, style, and creativity, but advertising to the mass isn’t art.

I don’t like to say to be a successful, writer, composer, businessman, saleswoman, or any type of artist means that you have to ship something with frequency.

An author can write two books a year or 20, but the fact is very few write one.

To reach success, you have to ship, and ship often. How often doesn’t matter.

 

Stay Positive & It Helps To Be Consistent, But Not Necessary

Garth E. Beyer

Life Is Short, But…

While it was an odd way to come across this quote, it’s very much worth sharing.

“Simply that life is short, but art is even shorter.”

This sums up a good third of what I write and preach. Our life expectancy as humans can be measured, it even has an average of 78 years. The life expectancy of any kind of art… much more difficult to measure.

In fact, you can’t measure it. Which is why artists need continuously make more art. As far as I know, there has only been one Hamlet and one Van Gogh. Meaning, very few artists have created timeless art.

But I guarantee, you’re chances of having created something timeless increases with the more art you make.

 

Stay Positive & Not Mentioning People Expect You To Create More

Garth E. Beyer

Five Minutes Ago

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Can anyone relate, that as kids, you were impatient? You couldn’t quite understand why you had to wait in the grocery line so long, or wait in the car while your parents went into a store, or wait for your sibling to get out of basketball practice, or wait for this, or wait for that.

No need to raise your hands with this question, how many have you have been told to have patience? Or that patience is a virtue? Or to just be patient?

We grew up being told over and over to be patient, to wait, to not rush. I’m actually happy to break the news to you … we were taught wrong. Patience is not a virtue – yes, from time to time we can benefit from it but that is simply because as we are being patient, as we wait, our expectations of the result slowly lower so that by the time what we were being patient about happens, we’re just happy it finally happened!

Let’s start with a story. I recently went on a tour of different public relations industries in Chicago with the Public Relations Student Society of America. We all want to be public relations specialists and journalists. I’ve been in the writing industry for quite some time and have some strong contacts here in Madison. While on the trip I got to talking with a girl who is a senior at UW Madison, getting her degree in Journalism. She wants to work in the magazine industry. We talked a lot about it and I mentioned to her that I knew a couple people in Madison in the magazine industry that I could connect her with. We talked it over and I said if she emailed me some examples of her writing, I would review them and then if they met my standards, I would recommend her to the contacts I know. I figured that weekend she would email me. She didn’t. Being forgiving, I sent her a message reminding her I was willing to help her out any way I could and to send me a piece of content. She never did.

This is how I see it. She had patience. She figured if I was willing to help her then she didn’t need to get me an example of her writing right away. Then, as she put it off fear sank in. That’s what happens when you’re patient: fear sinks in, always.

As she waited, taking her time to respond to me, her mind gave her dozens of reasons why she shouldn’t ship me her writing, her art. She began to doubt me because I’m a student too. Maybe her ego told her she wanted to do this on her own. Regardless, if she had reacted immediately, sent me her writing, she could be making progress. But she didn’t. Inaction always proceeds patience.

One last note on the pitfalls of patience. Many people use patience to think things over, to ask better questions, to contemplate the situation, to work their brain. To that I have one thing to say, doing so sparks more fear than certainty. Instead of being patient and letting that happen, that’s why we have what is called an “experience”, that’s why we have evaluations, that’s why we have feedback. If we always do the checking before finishing, we will never finish, never follow through, and never send that email.

Let’s take a different look at impatience, specifically, the benefits of it. In my writing, I always end with saying a reminder to Stay Positive & something else that relates to what I wrote about. Being impatient is one of the greatest actions you can take to stay positive. When you are impatient, you always expect the positive, the best case scenario. You don’t have time for road bumps, detours, or anything else getting in your way. In other words, when you are impatient, you never focus on what you don’t want. And in the case that something problematic does arise, there is no sulking in it, you fix it fast and move on. Impatience will get you places more often than it will prevent you from reaching them. When you’re focused and positive, those are traits of someone unstoppable.

“We must always work, and a self-respecting artist must not fold his hands on the pretext that he is not in the mood. If we wait for the mood, without endeavoring to meet it half-way, we easily become indolent and apathetic … sometimes you just get in there and just force yourself to work, and maybe something good will come out.” – Russian orchestrator, Peter Tchaikovsky

 

Stay Positive & Impatience Credits You To Choose Conventionality

Garth E. Beyer

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Hoarders

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I have a great idea for a television show. It’s going to center on the life of hoarders.

Not any hoarders though. A special kind of hoarders, the worst kind, actually. (Yes, I’m well aware there is a show called hoarders that is centered on the life of hoarders.)

See, the type of hoarders who pose in the current television show and keep everything they touch, they are fighting the psychological battle of either holding on to the past or the concern of needing something for the future.

The type of hoarders I want to film are those who keep all of their art to themselves.

Those who have composed hundreds of songs but stick the sheets of music in the attic.

The types of hoarders that have 14 manuscripts tucked in the back of a drawer, telling themselves they need to be edited again before they are brought to a publisher.

The hoarder whose basement is filled with incredible knickknacks that no one will ever see. Or the hoarder who has a room filled with colorful handmade glassware, not for sale.

These are the hoarders with the serious problems. It’s one thing to be attached to a material item, it’s another to refuse letting anyone be attached to your material item, your art.

 

Stay Positive & Don’t Be A Selfish Artist

Garth E. Beyer

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