Better

Making It Better

Garth Beyer

“How can we make this better?”

Well, you can add a widget here, add another layer of code here, we can compile feedback from 100 friends and make all the necessary tweaks and add-ons too.

Making better might mean making it more complicated and, thus, less likely to be adopted, purchased, fan-boy-loved.

To make something better, we have to start with a better question.

“How can we make this more simple?”

Now you’ve got me hooked.

Easy to adopt, easy to use, easy to share doesn’t mean that something isn’t remarkable.

 

Stay Positive & It Means Quite The Opposite

What Are They Admitting To?

Garth Beyer

Flappy Bird

You’re searching for customers. Your marketing. Your advertising like crazy to get new folks to buy your product or service or enroll in your seminar or MOOC. To get anyone to try whatever you are offering requires them to admit to something. But what is it? Do you know? You need to.

It’s hell trying to top your competitors, it’s even more difficult to get your competitor’s followers to follow you. Why? Because to do so, those followers have to admit that they want more (most don’t) or that they made the wrong choice to begin with.

Take a second to realize how monumental of an internal confession that is.

I keep wondering why so few people who loved Flappy Bird aren’t trying anything similar like Ironpants, Super Ball Juggling or Red Bouncing Ball Spikes. To do so is to admit that they made a wrong choice of playing Flappy Bird to begin with. Either they don’t want to admit to that or they simply don’t want better, they want Flappy Bird.

I don’t suggest you find a niche because you can’t compete with someone like Apple or Zynga. You could certainly make something as good or better than them. Getting people to admit they like you more or that they were wrong to like the other competitor first, that’s the exhaustive (and endless!) battle.

Unless of course, Apple or Zynga die and there’s room in the market for you. Then again, like I said, not everyone is flapping over to different games after Dong Nguyen took Flappy Bird down.

Niches are important. Find them.

*UPDATE: since writing this post IronPants and another flappy bird spinoff has made the top app list. I would be fascinated to see how many users of these apps know of flappy bird.

Stay Positive & It’s Easier To Get People To Admit They Wanted Something Your Competitor Didn’t Offer

Photo credit

 

You Have To Do The Leg Work

Garth Beyer

Most people’s careers start with them doing the leg work for other people. Once enough leg work is done, they may or may not get the chance to have other people do the leg work for them.

From experience with the metaphorical and literal action of leg work I suggest that you always do the legwork, it keeps everything in perspective and allows for you to be a better leader and a better you.

 

Stay Positive & Do The Leg Work, Better Yet, Do The Whole Body

Garth E. Beyer