Boring

One Hour

One Hour

Garth Beyer

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That’s as long as a meeting needs to take.

Think of yourself as a QB. You have an end goal and you need to get there play-by-play. No point in thinking 10 plays from now because the game will change by then.

Huddle, break, make the play. Repeat.

A 2 hour meeting rarely produces 4 hours of effort. And an all-day meeting? Forget about it.

How boring would football be if they only made 3 plays a game. How boring would your art be if you only shipped something once a year. Let’s not even go into how boring meetings are to begin with…

 

Stay Positive & Let’s Not Be Boring

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Your Business Is Boring (Or Maybe Just You)

Garth Beyer

Before proceeding, I must note, personally, I never get bored. Bored is a choice, as you will read, whether you’re a business or an individual. I may find myself in a boring environment, but I keep myself entertained. It’s been three years since I said I was bored. Something I’m proud of.

The coffee shop I used to go to daily; it got boring.

The job I have; it’s gone down the hill to boring.

A big client I’m working with right now; the brand is boring. (…reason I have them as a client.)

I quit talking about an old favorite restaurant; boring, boring, boring.

I’ve let more friends I can count on two hands go; they were boring.

Dare I say, you might be boring too.

You might be boring if you’re not learning new tricks of your trade. You’re certainly getting boring if you’re playing things safe. Boring doesn’t just happen. Boring isn’t some sort of natural roadblock on the path to building a successful business. Being boring isn’t a prerequisite for making a breakthrough in the market. Boring is a choice.

You choose to avoid risks and stay in your comfort zone. You choose to remain out of the conversation of friends. You choose to show or, in most cases, hide your personality.

If you’re bored, what do you do? You do just about anything that will make you not feel bored, right? The same goes for customers, for friends, for clients. If you want to lose customers to your competitors (and fast!), be boring.

Do just about anything to not be boring and there’s no way you won’t be talked about, interacted with, referred to. Isn’t that your goal?

 

Stay Positive & If You Don’t Try (Something New), You Will Fail (By Becoming Boring)