the scarier it gets.
Weekly I sit down and chat with people carrying around bright, innovative minds. They pitch ideas and ask for my feedback. The majority of ideas are similar to ones already in existence. The trouble seems to be in differentiation or finding the hole, the angle, the niche of their idea.
The further away they get in our brainstorming session from what they already know exists (and works! [and is safe!]), the more scared they get and the quicker they dismiss the idea as “not as good of an idea as I thought it was.”
Niches are the creativist’s worst trap. Asking someone how they will differentiate their business is really asking them how much uncertainty and fear they can dance with.
Sometimes I wonder if what you decide to do with your business is not what differentiates you from others, but that you just do something with your business… that is what will differentiate you from others.
Stay Positive & Business Isn’t Like Sports, Oddballs Get Picked First
