Every store, every online market, every shop; is a business. And every business has a goal. Already, every goal for a business is the same; they want to succeed. Now as consumers we run over the speed bump too quickly of what the meaning of success is to the owner and how they strive to achieve it. We want what we want when we want it, right?
Wrong. In a world where someone can create a business in less than a month, we find ourselves pushed and forced to make impulse purchases, unacknowledged buys and cheaply made items from one way advertising messages. On top of all that, there is the lack of honest help and service from employees or even the owner.
Just because a customer leaves happy does not mean the business interaction was a success. They might catch an advertisement on TV of the same product being sold cheaper at a closer store, or the item might have broken already, or they come to find that they aren’t even using it. But business owners tend to live in ignorant bliss with this fact.
But not all.
Every now and then, we, as customers, come across a really great store. When was the last time you walked into a store and were actually greeted by the owner of it? What a difference it is to be greeted by the owner then by a paid greeter at Wal-Mart! The first thing you catch is the passion of the owner. Isn’t a passion how every business gets created? Yet through the expansion or the lack of business, customers quickly no longer see the passion, but only see a large red sign that says “SALE”. Let me make a comparison here, there are businesses who will post a sale on a specific item, because they need some extra money or it just needs to be sold. Then there are businesses that charge you the full price but offer you a discount when you go to ring it up because it is your first time there, or the business noticed YOUR passion for what you are buying. Let me tell you, getting items scanned is not a business relationship. And in the long run, a 10% discount beats a “SALE” anyway.
So when was the last time you went to a store where the owner was there and could answer any question about any product? Rare, isn’t it? It is time for everyone to reevaluate the meaning of success. A business ran with passion, overflowing with knowledge and the willingness to share it with their customers, and striving to establish a connection through the business relationship is TRUE SUCCESS!
Credit for this idea of a blog post goes to Apple Wellness (Located in Fitchburg, WI 608-663-2640). I would like to thank Tim O’Brien, owner and manager of Apple Wellness for taking the time to make sure his customers are knowledgeable before their purchases and promoting better health for people through fitness and nutrition. Thanks!
Stay Positive and Have An Apple
Garth E. Beyer
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