Businesses

Does Word Of Mouth Come Natural?

Does Word Of Mouth Come Natural?

Garth Beyer

Word of mouth marketing

No. Never.

For some brands and businesses, word of mouth seems to come natural. I encourage you to think about it next time you hear someone talk bout a brand or business or when you yourself talk about one. (If needed, which I doubt it will be needed, ask why the person brought up the brand or business.)

Always (always!) the brand or business is talked about on purpose. They’ve made themselves remarkable enough to be talked about. They’ve done something different from their competitors so you can tell your friends about it. They’ve designed their site, their shipping method, their product or service in such a way that it’s easy to talk about on Twitter and share their reactions and reviews on Facebook or Amazon.

Word of mouth marketing may seem to simply come natural, that the brand or businesses never considered it to begin with. Some may have come by it accidentally, but as soon as they’ve noticed it, they’ve leveraged it. And why not? Word of mouth is the best marketing there is.

You are building your brand or business with it in mind, right?

 

Stay Positive & People Don’t Whisper To Each Other Anymore, They Shout

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It’s More Than Just PR

Garth Beyer

Businesses, I want to emphasize before I continue, businesses – not people, not small groups, not just customers – but entire businesses are slowly finding ways to connect with people.

Prior to this current era of connection economy (coined by Seth Godin) that we are in, businesses stayed away from political movements, from activist groups, from “the touchy subjects” that spread across America.

Now, we are seeing businesses – who employ thousands of people – take a stance. Most recently for gay marriage. These businesses understand that customers are no longer customers, they are friends, and friends stick together. And when you have a group of friends, friends bring in more friends to the group. Whereas, customers rarely do.

When businesses become more human than industrialistic, not only are profits made, but something miraculous happens – public change.

There has never been a better time for businesses to take a stand for what they believe in, to show they are human, to forget trying to appeal to the mass and connect with the smaller association of people who provide 80% of their profits anyway.

It will probably piss some people off, but anything important and worthwhile usually does.