Cereal

Think Of The Outside Of Your Box

Garth Beyer

Literally, the outside of it.

cereal-pics

You can think outside of the box, but what you think of is often take back and put inside your box. We only ever venture out of our box to gain insight and ideas to bring back and experiment with. All the while, we neglect the outside of our box.

All companies are fighting to put the best tasting most oddball cereal inside their box, but what still matters the most is what is on the outside of the box.

 

Stay Positive & Don’t Forget To Decorate

Garth E. Beyer

Photo credit and a short read on how cereal transformed america

Business Meets Soggy Cereal

Garth Beyer

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A friend of mine purposefully waits for her cereal to get soggy. Now, the way my mind works, I couldn’t help but relate it to businesses. Sure, some people love their cereal soggy, they love that a business is still there even after it gets drowned (e.g., by the economy, by critics, by amazon reviews).

This is fine, I don’t judge her for enjoying her soggy cereal or when people buy clothes from Abercrombie & Fitch. Nor do I judge those who only want the crisp, new; the top of the line crunch and taste of just-poured cereal or fresh creative clothing.

The real problem (aside from milk pouring down your chin when you take a bite) is that cereal gets soggy. Cereal will always get soggy.

You can fight it by putting less milk in the bowl, by dividing the cereal inside the bowl, or by eating the cereal fast, but always, every cereal gets soggy.

Or you can leave your business to run itself and go create a new type of cereal.

 

Stay Positive & I’ve Never Seen Cereal Get Unsoggy

Garth E. Beyer

Photo credit

Are You Cereal?

Garth Beyer

Why have they not made cereal bags that you can open without ripping the bag in half?

Or why have they not made spoons that prevent milk from trickling down your chin?

Because of some very important factors.

  • 99% of the time, seeing someone trip is funny. So is watching someone try to open a bag of cereal or when milk trickles down their chin.
  • Broken things are remarkable, as in, worth talking about whether it’s bragging or complaining.
  • They let people connect with each other. Nothing says we’re perfect for marriage than knowing you both can’t open a bag of cereal without tearing the side of it.

It’s not just cereal. As long as the real thing – whether it’s cereal or your own invention – is great, the trouble getting there is worth it. Think about your art as a toy at the bottom of a cereal box. It sort-of sucks to get it. It’s not convenient, but it’s an accomplishable and sometimes entertaining challenge.

It gets people talking about the toy without actually talking about the toy. By having them share their stories about how they got the toy (and almost vomiting while finishing an entire box of cereal in one sitting), your “toy” becomes part of a real, emotional, personal memory.

This is why perfect art is worthless. You can’t have remarkable cereal without the bag.

 

Stay Positive & Your Art Is Never Just Art To Someone

Garth E. Beyer