Choice

More Choice, Easier Choosing

Garth Beyer

There’s a reason Baskin Robins only sells 31 flavors. It seems to be just enough choice to choose what you want. (Truthfully, just enough to choose two scoops. If they wanted you to only buy one scoop of iscream, perhaps they would offer only 16 flavors.)

If Baskin’ Robins were to sell 248 flavors. That would be overwhelming. You wouldn’t feel content without leaving with 8 scoops of different iscream.

The tipping point in making a choice easy is seeing the larger picture. When you notice that you’ve already chosen Baskin Robins over the other nine or so iscream venues in the area, it takes some of the stress away of choosing what’s in front of you.

When you notice you’re having iscream in the town of Rockford when you could be anywhere in the world getting iscream, the pressure of choosing an iscream flavor lessens again.

As it goes with all choices (e.g. to date this girl or not, to buy a new water softener or not, to stress about finding a job or not), when we see the bigger picture, when we take a moment to recognize all the opportunities and options we have instead of just the ones in front of us, choosing becomes easier.

So it goes, the marketer’s intention ought to focus on sharing perspectives, getting people to see all the choices, the angels, and the bigger picture. In doing so, the buyer can understand more, see their choice isn’t as stressful as they thought; in the grand scheme of things, this purchase won’t impact you as much as you’re telling yourself it is.

As Ohara Hale said, “The more you can understand, the more you can love, the more compassion you have, and in a world of compassion, will you find peace.”

Marketers call that brand devotion.

 

Stay Positive & It All Starts With Broadening The View Of Potential Leads

8 Habits That Make Successful People Remarkable

8 Habits That Make Successful People Remarkable

Garth Beyer

How To Be Remarkable

1) No plan B: They choose not to have an alternative, a backup, a second choice. When the only way is forward, what choice do you have?

2) They don’t just wake up early. They wake up early and get shit done: That might be time to meditate and reflect or set up the game plan for the day or to exercise. As weird as it is, people are still amazed how early successful people wake up and start their day.

3) Shun the naysayers: They ignore the critics, avoid the crowds and shun the naysayers. They become successful and remarkable because they don’t let anyone in their circle that would stop them from it.

4) Proud, but humble: They cheer on their own victories within. They may celebrate with others, but pride stays inside.

5) Surprise: Successful people continue to give more, add more value to what they create before they ship and surprise those with the unexpected. They take the extra time between “done” and “shipped” to add unexpected value.

6) Along with surprise, they remain interesting: This is my favorite example.

7) Unconventional: They do what others might not in a way they wouldn’t. Essentially, they accentuate the weird.

8) Bring Engagement: In all they do, all they create, they engage in conversation, build interaction, and involve others.

 

Bonus

What they don’t do: Seek perfection, wait to be chosen, settle, follow status quo, listen to their lizard brain, gossip, define success with money, accept information without questioning it.

 

Stay Positive & Go Be Remarkable, Success Will Follow

Photo credit

The Pickier You Are

Garth Beyer

Pick the Gold

Here’s a piece of advice you won’t buy (until you finish reading the post): don’t be the agency with the most accounts, don’t be the client service team with the most clients, don’t be the business that tries to appeal to the masses.

If you’re shooting for success, whether it’s in entrepreneurship or freelance, you have two options. You can be the best in terms of producing a select few outstanding accounts/clients/products or you can be the best in terms of producing the most accounts/clients/products.

With the latter, you sacrifice a lot. You take on clients who don’t have high expectations of themselves. You end up running client services for clients you don’t care about. You create products without any heart, without a story worth buying.

With the former, quite plainly, you get to practice your best. Now, I can’t express enough how important it is to define success for yourself. Even if it’s an assorted list of things, feelings or goals. You don’t need some four paragraph structured mission statement. Life isn’t cut and dry enough for that to work anyway. To define success is to understand what being the best really means.

Success – or growth of that matter – are not always by the numbers. Think of yourself as a publisher. Do you take on 5,000 novels a year, pushing them out the door as quickly as possible? Or do you get picky and cater to the 100 novels that are sure bestsellers?

This example is about to get interesting, so keep up.

Perhaps you’re going into PR. Are PR agencies looking to hire as many aspiring specialists as possible to build the agency up? Or are they going to seek the few specialists who actually represent their title of “special”its? Let’s flip this around now.

You’re looking for a job in PR. Are you going to shotgun your résumé to all the big agencies that run through new interns like a laundry list? Or are you going to seek the small agency that pours every drop of their heart into the work they do (after all, they have the time since they aren’t trying to baby an intern a week)?

You have an option to be remarkable, to be picky.

 

Stay Positive & Why Waste It?

Photo credit

The Choice

Garth Beyer

We all have this same choice: to be who we say we are… or not.

Of course, the first problem is getting people to say they are something: a writer, a photojournalist, a skater, an artist.

But once it’s out in the open, it has to be consistent for it to matter, for it to make a real impact. Consistency is what separates the pianist who plays just to get by and the pianist who can get by while only playing 15 times a year. There’s a significant difference.

For those who “make it,” all it is they are really making is the same decision every day to be who they say they are. No special talents. No pills. No pep talk. Just  a conscious decision made consistently.

 

Stay Positive & It’s Always A Choice, Never A Habit

Garth E. Beyer

Good News or Bad News First?

Garth Beyer

Once you realize that there is always a bad part to every good part and good part to every bad part, whether it affects you or not, the choice between hearing the good news or bad news first becomes easy to pick. In fact, you don’t even need to pick at all. All that matters is which side you listen to.

Stay Positive & Remember The Third Law Of Emotion

Garth E. Beyer

A Conviction For Freedom

Garth Beyer

Forbidden love hovers over the City,
a pink cloud of cherry-kissed sunshine
warming faces who dare glance up
setting themselves free of doom, gloom
dictated lives
lived in dismal corners.

 The speaker of this poem clearly understands that dictated lives carried out in fear make people live in a very dark place, a place absent of happiness, love, sunshine and positivity.

I believe freedom is essential to our lives, it may even be the key to happiness, and is surely the shortcut to success for any individual willing to take the risk for freedom.  But what is freedom? Freedom is the ability to give your love to anything. The ability to see shapes in the clouds and notice the underside of leaves in the wind. The realization of your chance to not be anyone else but yourself. Freedom is the act of becoming more of your self. It is a flexible mind and a heart that never sleeps. Although, to our own demise, there are three things in life holding us back from entering a state of freedom: Traditions, fear, and love. All play large roles holding us back  in our individual paths to sovereignty.

Traditions: They dictate the majority of young people and encompass completely the lives of the elderly. Such as the live to work ethic, ones father worked to live, so he expects that to be passed down his generation. Families seem to force their children into taking their traditions and their lives instead of creating their own path. The other form of the live to work ethic is when ones parents force the life you should live based off the lessons they have learned. In reality, this action is only 5% beneficial because it is vital to take knowledge from those who have more experience but not when it revokes ones ability to choose. The third type of tradition that plays a harsh role in the containment of freedom is religious traditions. They create strict guidelines for the supposedly “proper way of living” which, ironically, are also passed down from parents. It seems that every form of so-called “togetherness” has been in place to force upon traditions that are destroying art, soul, peace and happiness.

Fear: We grow up fearing things, resenting them, avoiding opportunities, avoiding people, and social events. We lose sight of life and at times missing out on it completely. Although it is a long thought on subject, fear often shuts the brain down, turns your shoulder to the best in life and makes you forget why your heart is beating. Everything in life that you do, think, and say, can be narrowed down to either love or fear. Of course, you know which is more common – nearly everything you do is derived from fear. Think about it the next time you do anything in the middle of the day. Ask yourself why you are doing it and continue asking why until you either end up saying that you love it or that you fear something else. After doing this, you will then have a new goal and challenge in life – more love, less fear.

Love: There is a lack of love in everything we do and to who we hold dear. It’s clear by now that it is love that will give you freedom and with freedom, you will be brought happiness through every experience and interaction in life. However, it takes a special minded person to find love in their job and even a more special minded person to find a job they love. Unless you can overcome tradition and fear, you will never find your passion or your freedom. The other form of love that is lacking is the love we have for one another. For example, I was in Barnes & Noble one evening during the winter season. While searching for a book, I heard a mother tell a child to wear his jacket as they were about to leave. The young boy, probably the age of 5 or 6, said he did not want to wear it. “Put your jacket on!” the mother had screamed at him. After further yelling, she forced it on him. There are two options of love and care she could have taken rather than expressing all the negative emotion and resentment towards her son. First, she could have helped the kid into his jacket or could have told him to wear it just until they got to the car. She could have given him options to choose from and build his decision-making skills. The other option was to let a kid be a kid; young and free-spirited. If he doesn’t want to wear it then let him experience the cold. Once he is cold enough he will try to put it on and he will be successful. Of course, this way you will laugh at him because it is inside out and then help him. Isn’t that a greater experience then to just yell at him and chastise him for not doing it right? Pity. The world is deprived of unconditional love, in family, in work and in our selves.

Releasing oneself from tradition, letting go of fear, and creating a flow of unconditional love is the set course for true freedom, and takes us one step closer to world happiness.

 

Stay Positive & Ah Kuta Matata

Garth E. Beyer

To read the full poem of “Breaking Tradition”, click here

.