Competition

IN THE BOX PODCAST

Episode 51: Support From Your Competitors, Comparison, Acceptance And More (Podcast)

Garth Beyer

On this episode of In The Box Podcast we talked about your competitors helping you out, one tip for practicing acceptance, how to avoid comparing yourself to others, bad timing and unfortunate events. Enjoy.

Episode 51: Support From Your Competitors, Comparison, Acceptance And more

Series of Unfortunate Events – What do you do when you find yourself victim to a series of unfortunate events (mistakes that seem to be made one after the other)?

Competitive Support – Is it possible to get honest business support from your competitors?

Acceptance – One tip on how to practice acceptance?

Comparison – How do you avoid comparing yourself to others?

Bonus – What do you do when your timing is off?

 

Stay Positive & Listen On iTunes

In The Box Podcast

Episode 23: Principle Of Least Interest, Promoting Efficiency, Finding Your Audience And More – Podcast

Garth Beyer

On this episode of In The Box Podcast, we talked about getting comfortable with admitting you don’t know something, how the principle of least interest can function for the better, how to promote efficiency when two people are doing the same task, what the best reward is you can give someone who has done great work, and how to find an audience. Enjoy and be sure to subscribe.

Episode 23: Principle Of Least Interest, Promoting Efficiency, Finding Your Audience And More

I don’t know – One way to get comfortable with saying ‘I don’t know”

Principle of least interest – Do you believe in the principle of least interest

Promote efficiency – Does pitting friends against each other for a reward function effectively as a way to promote efficiency?

Work rewards – What is the best reward to give someone for their hard work?

Bonus – What is one way for a business person to find their audience?

 

Stay Positive & Surround Yourself By People Who Are All In

Fabrics Of Our PR Society And Economic Culture

Fabrics Of Our PR Society And Economic Culture

Garth Beyer

I had lunch with a Madison PR pro today, and she mentioned how awesome Madison’s PR industry is. No surprise there other than in her reasoning.

Madison Public Relations

In the past if you worked at one agency and wanted to switch to another (a competitor!), you often didn’t for fear of burning bridges, being viewed as a traitor or you didn’t want to lose the friends you made because people at agency A just don’t get close with people at agency B.

But now – and I argue it’s not just Madison – there is no burning of bridges. In fact, there’s little competition. Where there was once disdain, there is now complete respect for one another. Agency B is happy to have people come work from Agency A or C or D or E…

This, of course, isn’t just the way the PR industry has shaped up to be; it’s how the world of work and art is. We are living in a time where success is leveraged by gigs, resources, remarkable work, and constantly changing – but always consistently occurring – partnerships and projects.

Agency A won’t survive if it refuses to connect with those at agency C, and vice versa. Survival may be met by an individual, but success is met by a team, a community.

Our culture – not just the PR culture – is based on innovation, inspiration and connections between people (and agencies).

The wellness of our economy is dependent on the value people like you and me and PR pros and mechanics and Etsy owners create.

It’s easy to become absorbed by the work of the industrial revolution. It’s much more difficult (but ultimately more rewarding) to absorb ourselves in the people around us. At least, we must, if we wish to succeed in business.

This isn’t just a revolution in the PR industry, it’s a revolution in every industry. I’m just happy to see the Madison PR agencies recognize this. Just one more reason to love it here.

 

Stay Positive & People Are Everything

If Quality Is A Given, Where Does That Leave Us?

If Quality Is A Given, Where Does That Leave Us?

Garth Beyer

Bike Design Quality

It’s harder to differentiate our product or service by saying “we’re better than this other product because our product is bigger/stronger/smaller/faster/etc,.”

Now different styles of a phone are parallel in terms of quality.

We’ve come to realize the facts that a bike with thin tires isn’t too different from a bike with fat tires. Both get you to where you want to go. One tire is a half-inch wide and the other is two inches wide. Neither makes one much better than the other… except in the story they are telling the customer.

If quality is a given, we’re left with the story the product or service tells.

In the past, good design meant better quality. Now good design is about telling a story. It’s that story that stops potential consumers from even thinking about your competition.

 

Stay Positive & What Does Your Design Say?

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Two Ways To Succeed

Two Ways To Succeed

Garth Beyer

Hustle & Endurance

Some successful entrepreneurs, writers, artists are hustlers. They beat the competition because they work harder, faster, smarter. They give themselves short deadlines they never miss. They run laps around their competitors.

The other successful method is endurance. If you can just outlast your competitors, you will succeed. People who blog every day for four years, manage to host a podcast seven days a week, write a book each year, they succeed because they have built themselves to survive.

Both methods have their tribulations. The challenge is choosing which is true to you, your energy, your passion.

 

Stay Positive & Choose, Then Run With It

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Two Ways To Start A Business

Two Ways To Start A Business

Garth Beyer

Starting A Business
One way is to start with your own idea, build a business plan around it, and shout, shout, shout with hopes people hear you, switch from competitors to you, and give their attention. To be successful with this, you have to change the way people think, act, and feel.

Damn difficult to do.

Another way is to start by searching for a niche, an area that’s been untouched, perhaps listening to more than a million complaints of people until you come up with a solution. The method: you find a small problem and you provide a small solution.*

To be successful with this, you gather a tribe of like-minded people who have the same complaint, the same problem and you give your solution to them. Instead of changing the way people think, act, and feel, you’re listening, understanding and reacting to how people think, act, and feel.

You can shout, advertise and sell or you can connect, gather, and give.

Two ways to start a business. I think you know which way is better.

 

Stay Positive & Either Way, Have Fun With It

*All big problems have been solved with big solutions. Times have really changed. Think the taxi industry. Big solution for big problem. Then think of Uber and Lyft. Small problem. Small solution. Huge success.

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