You’re searching for customers. Your marketing. Your advertising like crazy to get new folks to buy your product or service or enroll in your seminar or MOOC. To get anyone to try whatever you are offering requires them to admit to something. But what is it? Do you know? You need to.
It’s hell trying to top your competitors, it’s even more difficult to get your competitor’s followers to follow you. Why? Because to do so, those followers have to admit that they want more (most don’t) or that they made the wrong choice to begin with.
Take a second to realize how monumental of an internal confession that is.
I keep wondering why so few people who loved Flappy Bird aren’t trying anything similar like Ironpants, Super Ball Juggling or Red Bouncing Ball Spikes. To do so is to admit that they made a wrong choice of playing Flappy Bird to begin with. Either they don’t want to admit to that or they simply don’t want better, they want Flappy Bird.
I don’t suggest you find a niche because you can’t compete with someone like Apple or Zynga. You could certainly make something as good or better than them. Getting people to admit they like you more or that they were wrong to like the other competitor first, that’s the exhaustive (and endless!) battle.
Unless of course, Apple or Zynga die and there’s room in the market for you. Then again, like I said, not everyone is flapping over to different games after Dong Nguyen took Flappy Bird down.
Niches are important. Find them.
*UPDATE: since writing this post IronPants and another flappy bird spinoff has made the top app list. I would be fascinated to see how many users of these apps know of flappy bird.
Stay Positive & It’s Easier To Get People To Admit They Wanted Something Your Competitor Didn’t Offer
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