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In The Box Podcast

Episode 25: Feedback, Stopping Business Growth, Convincing Vs Converting And More – Podcast

Garth Beyer

On this episode of In The Box Podcast, we chatted about when you should stop growing your business (Yup, STOP growing it), the tiers of keeping in touch with people, the difference between convincing and converting as well as the difference between being defensive and seeking to be understood. As always, we had a bonus topic (bonus in the sense of always random, thought of in the moments before starting the podcast) where we talked about what advice we would give someone who has a tough time asking for or receiving feedback.

Enjoy. Then enjoy some more.

Episode 25: Feedback, Stopping Business Growth, Convincing Vs Converting And More

Growth – What is one indicator that you should stop growing your business?

Keeping in touch – Is sending an email considered “keep in touch”? or does one need to meet another face-to-face to keep a strong relationship?

Facts – What is the best way to convince someone to accept a fact is true?

Defensive vs Understanding – What is your interpretation of the difference between being defensive and seeking to be understood?

Bonus – What advice would you give someone who has a tough time asking for/receiving feedback?

 

Stay Positive & Experience Trumps Facts And Figures

 

Using Facts To Sell

Using Facts To Sell

Garth Beyer

Some businesses are still stuck on facts.

They think if they throw more facts at their target audience, they’ll see more profit. They believe few are buying their product because they don’t understand the facts about things like filtered water.

These businesses are leaders of power point. They want their bullet points. They believe stats are the most persuasive form of proof, of conversion.

All these folks are really story killers. They’re producers of analysis paralysis.

They strip the voice, the passion, and the emotions of a campaign because that content covers up the facts. For them, it’s rational over intuition.

The solution to working with them isn’t to get upset because they don’t understand marketing. Nor is the solution to just do it the way they want. (That degrades the credibility of marketing.)

Better to work on a second story: the one your telling the business for the target audience.

It’s more work. It’s harder to convince a business to change their mindset about their product than it is to convert a stranger into a friend who buys. Ultimately worth it to be part of a business that begins using marketing to its full potential and a real highlight to be part of the reason people listen to the business.

 

Stay Positive & Rest Easy Knowing You Upped The Marketing Bar In The World