In The Box Podcast

Episode 3: Robots vs. Humans 2, Customer Service, Disruption And More – Podcast

On this episode of In The Box Podcast, we continued the conversation of robots versus humans, we chat about bad customer service, start a narrative around masculinity, explore the value (or lack of) of Instagram and play with disruption.

Episode 3: Robots vs Humans 2, Customer Service, Disruption

Instagram — What is the value of Instagram?

Robots over humans in service industry — Do you see robots or computer programming dumbing down the service experience of a business?

Bad customer service — Tell me about a bad customer service experience … what would you have done?

Alcohol in Madison — Best place to enjoy an adult beverage in Madison

Narrative around masculine strength — How courage is portrayed in relation to masculinity?

Disruption — Best time for it? worst time for it?

 

Stay Positive & Find A Way To Disrupt

Unlocking Potential #11: Q&A With John Saddington

John Saddington

I regularly write about the importance of being human, of momentum and of the need to continuously try new things. Top experimenter John Saddington is a living example of doing all the above.

John is linchpin who I recall wore a Teenage Mutant Ninja Turtle t-shirt to Seth Godin’s Pick Yourself event in Tribeca, and asked Seth a question about blogging platforms. It should have come as no surprise to me that John was asking for input because he was in the process of developing his new (and awesome!) blogging platform app, Desk.

John has been blogging for more than 14 years, so it goes without saying how much of a privilege it is to have him be part of this series. Without further ado, welcome John.

Q: You’re a hacker and a human. Tell us how you got into hacking. What’s your story?

John: Yes, that’s my tagline. I think it’s important to let others know that I am a human being. This is one of those “duh” statements but it carries a lot of personal importance to me. It means that I suffer and struggle with just as many things as the next person. But, I have “hacked” my way to a solution that works for me.

I will always be looking for more solutions to life, just as the next person, to ensure that I can survive and thrive in the limited amount of time that I have on planet earth.​

Q: What qualities are needed in a person for them to become successful hackers, humans, entrepreneurs? 

John: A willingness to experiment, be wrong, and fail. A desire to get help, all the time, and to stay humble. To be curious about learning new things and tenacious about not giving up. To be a person of integrity, honest, and true.​

Q: For this next question, I’m sure there are hundreds of answers, but just write about the first two or three that come to mind. What are some hacks you can share about entrepreneurship?

​John: Time box everything. What I mean by this is create a “start” and “end” point to all your experiments and projects. This helps create momentum and helps you establish objective markers for whether or not it’s actually working.

Secondly, get help. Do more things with others and less alone.​

Q: Tell us a bit about Desk PM: How did you go about strategizing a publishing app so it would be as successful as it is? What sort of questions did you ask and answer before you built and shipped the app?

John: There wasn’t a strategy. It was luck and a long marinating process (over 12 years) as I thought about this application as it tied so closely to my writing and blogging over the last 14 years. Then, I executed. That’s about it. I didn’t deliberate or try to do massive planning or anything like that. The only question that I asked was this (and one that I continue to ask): Do I still love this app? Am I using it every single day?

If the answer ever becomes “No” then I’ve lost the original vision and I should throw it all away.​

Q: What’s the most recent big decision you’ve had to make and how did you rationalize your decision?

John: The biggest decision recently was to join with some friends to work @ The Iron Yard.​ This was the culmination of long-standing relationships and a deep love for education (I got a Masters in Education). I joined them full-time in late 2013.

Q: Would you mind sharing one of your biggest failures and how you worked past it or what you learned from it?

John: I raised ~ $300,000 and spent much more than that on a failed iOS app that netted, over a two year period, just north of $1,300 dollars. I am still learning from this fiscal failure of an app and project. I am still recovering. I wrote a few things here.​

Q: Who and where do you go to for motivation? Any particular mentors or bloggers?

John: I go to my friends and most importantly my wife and kids. I find a ton of motivation in my quiet times as I reflect on spiritual topics, God, and through meditation.​

Q: Perhaps there’s a couple quotes or life mottos you live by?

​”Never give up.” – Dad

“Always have options.” – Dad

“It never hurts to ask.” – Dad

Q: What is the biggest challenge todays entrepreneurs are faced with? 

John: I’m not sure. Does that matter?​

Q: This one might be a toughie, answer however you would like. What does it take to create something remarkable?

John: It starts with a decision to pursue it and then it requires the courage to not quit.​

Q: Where can people find you and you art? What’s the best way to reach you?

John: My personal blog: http://john.do

 

Stay Positive & Publish On

Riff On The Age Of Independent PR Blogging

I just caught Arik’s article on PR daily suggesting the age of independent PR blogging is over.

He suggested there’s too much noise.

I agree, there is, but the most wonderful attribute of the Internet is those who are the loudest do not rank the highest. It is those who provide the most valuable work who rank the highest. There’s a filtration system for independent PR bloggers. Especially PR bloggers.

If you think you’re part of the noise, you’re not creating enough value, you’re not connecting with humans, you’re not standing out. Like I wrote yesterday, it’s not the person who can juggle more balls or yell louder than the rest who gets the attention, it’s those who get in front, those who make themselves vulnerable and those who create the greatest value who get the attention.

It’s easy to say there is too much noise. It’s a whole lot harder to admit you’re part of it. Noise is what groups of mediocre people make. Noise is cared about only by those who are making it.

He suggested early bloggers have moved on.

They have, but we need to clarify, not just the why, but also the where. They haven’t moved on because independent PR blogging doesn’t pay off, they have moved on because it has. They aren’t off somewhere else trying to get the same results they hoped for from blogging, they’re out there reaping what they sowed in their blogs.

He suggested you beware the content machines

Independent travel bloggers, say, Mike Walsh with flight4sight aren’t afraid of sites like Pursuitist. Consumer centric growth blogger Steven P. Dennis isn’t afraid of content machines. Bernadette Jiwa isn’t afraid of sites like Copyblogger.

Just because there are wandering generalities, content machines, if you will, it does not mean you can’t become a meaningful specific. (HT Ziglar)

Courage is the key ingredient

Writing as an independent PR blogger, I’ve shared all the same concerns as Arik. I’ve feared I wouldn’t make it through the noise, I’ve questioned whether it would be worth it or not, I’ve worried what the point would be of investing so much time in a blog if I knew I would eventually leave it behind (I won’t), and I’ve felt beaten by the content machines out there.

Recall the filtration system I mentioned, all the filters are right there. I understand the fear, the apprehension and the concern. It takes a lot of courage to blog about technology when TechCrunch is out there. But it’s that specific courage that makes you and your blog valuable.

If you’re going to plant any seeds, be sure to see their growth all the way through.

Trends don’t end

Lastly, a note about trends in general. A trend isn’t over if people leave. A trend is only over if people leave for something else, something better. Arik notes Danny is leaving the trend of independent PR blogging for his family. It would be different if Danny was leaving the blogosphere to start a new PR trend.

Spending time with family doesn’t produce the same benefits as an independent PR blog. Trends end when people find an action they can take that has the same benefits as what they were doing PLUS some. Better stated, trends don’t end, they change.

 

Stay Positive & It’s The Independent PR Bloggers Who Change Them, The Content Machines Simply Follow Suit

I was privileged to exchange a couple of emails with Arik since posting this. It needs a returning note. There are dozens of benefits to establishing a group blog model, benefits an independent blog model doesn’t have. However, it works the other way around too. My final note is a reminder that you can have the best of both worlds. In the early ages of PR blogging, guest blogging gathered attention for multiple bloggers at once. Think of group blogs as guest blogging on steroids. Bloggers never stopped writing for themselves even though they wrote guest blog posts, why should you if you’re also part of a group blog model?

Thanks, Arik.