Disappointment

Moments Of Disappointment And Delight

Garth Beyer

Moments Of Disappointment And Delight

There are plenty of moments during a customer’s journey that you can either disappoint or delight them.

First there are the expected moments you put the most attention in, often around the moments of service or transaction.

Then there are plenty of given moments that happen without you remembering you planned them: forms, feedback sheets, notifications, letters, and the alike.

Lastly, there are the moments of priming. This is the giving you do before you ask. It’s top-of-mind for you because you’re always working to get new customers.

With these three monumental factors, any slight error can lead to disappointment and I’m going to tell you where it often occurs: the basics.

The givens, the planned items, the situations that have been set into a routine are often the moments of most disappointment for customers. Why? Because owners think that there are pieces of the customer’s journey that they can set and forget… and that’s simply not true.

The second moment that creates disappointment is in the moments of priming. For some reason, we get so much more excited about trying this clever widget or offering that neat discount for new customers instead of getting excited about investing in the lifetime value the existing customers.

As result, the existing base feels jipped. They feel that they’d rather give their money to someone who wakes up and works to win their hearts (business) every day.

The resolution is as obvious as you would imagine: listen.

 

Stay Positive & It’s Easy To Delight When You Listen To What Disappoints

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Your Tongue Functions, But So Does Your Fear

Garth Beyer

There’s no frog in your throat or cat having your tongue. You have a voice, you have curiosity (obviously what killed the cat, emphasizing the cat can’t have your tongue), and you have an interest. So why are you quiet? Why are you standing still? Why are you incapable of doing anything but breathing and fidgeting in your seat?

Fear grips us all at times. The better chance of accomplishment, the larger the opportunity, the increased likelihood of getting what you want – that’s when fear really gets to us. That’s not okay.

I was recently in a conference where everyone attending was interested in the speaker and what he had to say, but they didn’t show it beyond just being there. Fear had them and they missed their opportunity to stand out, to be recognized as the courageous one, to be remembered by the speaker, to accept the authority, the accomplishment, the opportunity. Why? They feared being disappointed.

Can you guess what they felt anyway? – disappointed.

 

Stay Positive & Fight Fear With Movement, With Voice, With Accomplishment

Garth E. Beyer …and don’t… don’t forget to ask questions

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The Struggle

Garth Beyer

Ralph Steadman

Please tell me I’m not the only one that has had an incredible idea for a piece of art (painting, crochet, whatever) but when going to produce it, it turns out like garbage. And not the progressive kind of garbage where you do it enough times until it turns out the way you want, but the kind of garbage that not even a hobo would appreciate.

While you can read this article, and yes, it’s worth the read, look at the artwork first. It’s incredibly inventive, creative, and if you stare at it long enough, it seems like something we may be able to replicate..well, to some garbagy extent.

Enter: The Struggle

The Struggle is the place of frustrating emotions: between disappointment and geniusness; between euphoria and defeat. We feel The Struggle when we want, so passionately, to be creative, yet, can’t make the jump from our desire to our creation.

Something I’ve learned from Jobs and Pixar is that stories don’t really have a shelf life. Toy Story is as great as it was in 1995. Want to talk about artwork? Look at all the ancient art we still drool over. The fact is, we may not be able to replicate an image we have in our minds, but that doesn’t matter too much.

What matters is that we tell a story with whatever image we end up creating.

For those still worried, you can still create an art piece if you need to add a few lines to tell the story behind it.

 

Stay Positive & Don’t Let Your Inabilities Stop You From Telling Stories

Garth E. Beyer

Photo credit: Ralph Steadman