Even as a freelance PR strategist, I never tell anyone I work alone on assignments. I always have a team. I always reach out to friends, experts, and alike. I ask for help, I have a couple other PR folk review my press release before a send it back to my client. PR is always a team-based activity whether you go at it as a freelancer or on an agency.
There’s a personality necessity I learned very, very early on that’s benefited me endlessly. I’ve also seen the lack of this personality be the downfall for other PR folk. You won’t make it the PR industry if you lack the ability to be dynamic.
If you’re being hired or doing the hiring, your team’s personalities will never align perfectly, nor should they. I like to think of perfect examples this way:
- She can be pretty pushy, but she’s damn good at what she does.
- He procrastinates and most of the time turns in assignments at the end of his deadline, but he always turns in absolutely brilliant work.
- She’s an introvert, for sure, and you’ll be nervous if she understands what you’re asking her to do, but her work always proves she knows.
Madison Magazine mentioned a freelance writer of theirs who never makes deadline, but they know she always turns out the best work. (Naturally, they just give her a deadline that’s a few days before their actual deadline. It works.) If MadMag cut this freelancer, the quality of the magazine would suffer. So it goes with many many agencies and teams alike.
Be prepared to be dynamic with others, for we all have flaws others will work to overlook.
Stay Positive & Make It Easier For Them By Shipping Remarkable Work
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