Everyone makes errors, no matter how much of a professional someone is. Even a vocation like Public Relations, where a Specialist is meant to review every action a thousand times over before execution.
Like most professionals, the errors are corrected with haste. However, the integrity of being a PR Specialist and making errors is that not only are you quick to implement a correction, but you correct it with all audiences.
If an error is made in a Press Release, you don’t craft a general apology and apply a correction. You contact the organization the Press Release was submitted for, you contact the editors, you contact your associates, you contact the publisher who the company is concorded with, you contact the Executive, and you contact every audience affiliated with the release.
A PR’s error correction is not only immediate and direct, but thorough as well.
