Expression

The Biggest Concern Of Those With A Great Idea

The Biggest Concern Of Those With A Great Idea

Garth Beyer

Steal Ideas

People (you?) are amazing. The ideas some come up with and share with me, they are truly remarkable. Consistently the thinker of the great idea wants to see it to fruition, but doesn’t have the time, resources, money, etc,.

Instead of just starting small (or just starting. period), instead of sharing their idea with someone who might partner with them, instead of starting a blog and writing about their idea to become an expert and build their brand for when they can see the idea through, they forfeit their idea for fear of it being stolen. That is the biggest concern of those with a great idea. “What if someone steals it?”

Newsflash: You can’t own an idea. Even if you copyright or trademark, neither can save your idea, they can only preserve the expression of your idea. This form or protection requires you to act on your idea. (Even then, I have a few words about that.)

The best way to resolve the concern and to shun the pirates?

Create something they can’t duplicate the same way. Work so hard and so fast to turn your great idea into reality that the competition can’t keep up. Be so remarkable that even if someone tried duplicating your product or service, everyone would know their product or service is not your product or service.

You can leverage the pirates by giving them something they can steal and encouraging them to (think music industry). You can nurture the pirates (start a blog you share your ideas on for them to feed off). Or you can outperform them (actually create that great idea).

 

Stay Positive & I Put My Money On Option Three

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What Makes A Successful Blog

Garth Beyer

Those who have said that content is everything, to focus on content first, that content matters most were partially wrong. Wrong, mainly because information is already infinite. Content is already there and all blogging is about is presenting information in an original way.*

What makes a successful blog is not so much the information you provide as how you provide it. Yes, of course it needs to be valuable information, but do you present it in a blunt, matter-of-fact way? Or, how about presenting it in a comedic, captain obvious way? Or, be extremely passionate. Or, express your message in 10 words or less.

Anyone can deliver, but how you deliver means everything.

*The restructuring of information is often misinterpreted as content creation. No. Content is already there. Restructuring is about show, not tell.

 

Stay Positive & Not What, But How

Garth E. Beyer

Two Types Of Art

Garth Beyer

The first is risk-free. It’s the type of art that you can destroy without second guessing yourself; the type of art you can return, get your money back, or just give away to someone else because you’re not attached. This type of art is noncommittal.

But it’s still art. In fact, it’s invaluable art.

This type of indefinite art is about expression as much as it is exploration. We can peck at it, flip it, and stick the end of our tongue to it to see what it tastes like. This art is about discovering through creating what we don’t understand. This art is to be played with.

The transition toward the second type of art is made through what all art shares: facing unresolved issues – the meaning of life, why this and not that, where do I belong.

Popular art – the second type of art – is when a creation contains answers.* The second type is about sharing findings, sharing answers, sharing your conclusions – egotistic or not. This is the most difficult type of art. To creat the first type, all you need to do is turn rumination into something tangible. For the second type of art, you have to commit, you have to accept all the criticism you will receive before you receive it. What ruins art creators is when they underestimate the amount of resistance they will have to face, internally and externally. The second type of art is simply art shared.

*[Right or wrong, they are answers. Popular art becomes such through connection, acceptance, and reality. It may not be the right answer for you, and it may be the wrong answer for her, but, essentially, it’s an answer for someone.]

 

Stay Positive & Create A Little Art. One Type Or Another

Garth E. Beyer