Facts

In The Box Podcast

Episode 25: Feedback, Stopping Business Growth, Convincing Vs Converting And More – Podcast

Garth Beyer

On this episode of In The Box Podcast, we chatted about when you should stop growing your business (Yup, STOP growing it), the tiers of keeping in touch with people, the difference between convincing and converting as well as the difference between being defensive and seeking to be understood. As always, we had a bonus topic (bonus in the sense of always random, thought of in the moments before starting the podcast) where we talked about what advice we would give someone who has a tough time asking for or receiving feedback.

Enjoy. Then enjoy some more.

Episode 25: Feedback, Stopping Business Growth, Convincing Vs Converting And More

Growth – What is one indicator that you should stop growing your business?

Keeping in touch – Is sending an email considered “keep in touch”? or does one need to meet another face-to-face to keep a strong relationship?

Facts – What is the best way to convince someone to accept a fact is true?

Defensive vs Understanding – What is your interpretation of the difference between being defensive and seeking to be understood?

Bonus – What advice would you give someone who has a tough time asking for/receiving feedback?

 

Stay Positive & Experience Trumps Facts And Figures

 

Using Facts To Sell

Using Facts To Sell

Garth Beyer

Some businesses are still stuck on facts.

They think if they throw more facts at their target audience, they’ll see more profit. They believe few are buying their product because they don’t understand the facts about things like filtered water.

These businesses are leaders of power point. They want their bullet points. They believe stats are the most persuasive form of proof, of conversion.

All these folks are really story killers. They’re producers of analysis paralysis.

They strip the voice, the passion, and the emotions of a campaign because that content covers up the facts. For them, it’s rational over intuition.

The solution to working with them isn’t to get upset because they don’t understand marketing. Nor is the solution to just do it the way they want. (That degrades the credibility of marketing.)

Better to work on a second story: the one your telling the business for the target audience.

It’s more work. It’s harder to convince a business to change their mindset about their product than it is to convert a stranger into a friend who buys. Ultimately worth it to be part of a business that begins using marketing to its full potential and a real highlight to be part of the reason people listen to the business.

 

Stay Positive & Rest Easy Knowing You Upped The Marketing Bar In The World

Popeye’s Error

Garth Beyer

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Sadly, Popeye is becoming less popular. It’s hard to come by someone younger than 20 who thinks of Popeye when I say, “I yam what I yam!”

While the fading memory of Popeye as a character is saddening, what’s worse is the decumbent understanding of Popeye’s Error.

It’s easy to figure that Spinach profit was long and prosperous after Popeye hit the television. What few ask though: why Spinach?

Why couldn’t Popeye eat nails, or grit, or gunpowder?

In 1870, the German chemist Erich von Wolf tested the amount of iron within spinach and in his reporting, he incorrectly placed a decimal point so that it read that there is 35 milligrams of iron in Spinach rather than 3.5. As a result of the high amount of iron in spinach, Popeye was given it to become strong and mighty – a true sailor.

This fact – Popeye’s Error – is one we must continue to remember. Success takes critical inquiry and the story of Popeye is the outlier, the rare case when making a measurable error leads to something remarkable.

It hurts to fail. It hurts worse to fail and have others succeed by feeding off your failure.

 

Stay Positive & Unless It’s Intentional (in that case, I think we should talk)

Garth E. Beyer

Photo credit

Unknown Fact

Garth Beyer

What if I told you the most unknown fact about life is that you end up putting in the same amount of effort to do as little as possible as you would if you had the bar raised and hopes high?

And all that fills the divide is passion.

And passion is the single best indicator of whether you are on the right path or not.

Makes you wonder why you considered the easy route in the first place.

 

Stay Positive & Life Gets Simple When You See The Facts

Garth E. Beyer