There’s something special about business and branding that I’ve always loved. It’s the pinnacle moment when a business goes from profiting from just one product or one rote service, to offering other products or services. Let me break it down for you.
Business 1 only sells product X. Product X is incredible, it’s what business 1 is known for. Business 1’s brand is completely based on product X. People are obsessed with product X.
Business 1 can certainly continue selling product X without seeing a deficit. There’s no need to change, no need to add anything, no need to appeal to a larger market. But, they decide to. (My favorite part about PR is promoting this transition.) Now Business 1 sells product Y and Z based off of product X.
What if I told you Business 1 is Cinnabon, product X is the Cinnabon roll and now product Y and Z are Cinnabon air freshener and Cinnabon Vodka.
In one of my most popular blog posts, I wrote about offering variety; it is better to create original products than more flavors of one. Cinnabon has done just that by creating new products rather than creating different flavored Cinnabon rolls.
I tip my hat to Cinnabon. Kat Cole knows what she’s doing. However, I’m still upset that I can’t order orange juice with my Cinnabon anymore. I guess I’ll survive.
Stay Positive & There’s More To Variety Than Just Flavor
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