I walked into a café yesterday and as soon as I reached the counter I was asked what I wanted. I had yet to look at what specials they had to offer. Of course, the majority who walk into a café know what they want (despite the minute they take to look over everything on the menu just to order the usual). So let’s just say the barista wasn’t rushing me to order. However, he was rushing to take my order. The quicker he gets it, the quicker (earlier) he can start to fulfill it. But then what? An order done gets you a customer. But businesses – if they want to be successful – should not be going after customers, they should be going after friends. Friends are certainly going to buy more, visit more often, and bring their friends with them. Spare the minute rushing to take an order and use it to connect, to make a friend.
Stay Positive & People Don’t Order It Often, But Here Is Food For Thought
Garth E. Beyer
