I walked around campus earlier today and saw a couple of people (separate instances) giving something away. They had stacks of something and that was it: them and a stack of something. How could I ever be intrigued to know why I should take it if I have no clue what it is.
Show me a sign. Hollar out what you’re giving away. Tell me what it is.
People rarely express any interest or start to care about something if they don’t know what it is. News writing is a perfect example. Before a writer develops the nut graf (the why you should keep reading paragraph), they tell you what has happened, what the focus is, what the story is.
“Free Bible”
“Pocketbooks for students”
“2014 calendars”
What was it that they were handing out? If they had told me, then I would have been curious why they wanted to give me a free bible, why I need a pocketbook, why they were giving me a calendar when I only ever use the one on my phone.
I’ll never ask why if you never tell me what.
Stay Positive & Yes, There Can Be Mystery, But At Least Say You’re Giving A Mystery Box Away
Garth E. Beyer
